The Concept Cyclery Difference!

Concept Cyclery was founded by a Silicon Valley entrepreneur/cyclist and his wife, looking to create a unique type of bicycle retail experience. One that combines the customer centric attributes of a high end retail experience with a full line product offering for the whole community, with competitive prices and awesome selection.

Our team has looked at every aspect of the bicycle shop experience to see what we can do to enhance or completely change what is the current practice in the industry. From the store environment, to our service department, as well as the products we carry. We will continually strive to improve the experience.

When you walk into a Concept Cyclery shop, we want your first impression to be one of comfort, not of intimidation. We are committed to do everything we can to make everyone feel at home. We specialize in helping introduce our sport to beginners.

Women in the Sport

We pay special attention to the women in our sport. We did extensive research prior to construction of our facility to insure we did everything possible to allow our female clients to feel comfortable once inside our facility. We have also developed special programs to help women get comfortable with their riding experience. This ranges from progressive fits to one-on-one training. Read more in our Women Only section.

The Experience

We also have developed special programs for the beginners of our sport as well as the newly returning athletes ready to take advantage of the latest technologies in bike and equipment design. If you have not been riding lately, but were considering diving back in for health reasons (physical or mental), we have special programs and equipment just for you (by the way, bikes are comfortable now!). There are many health advantages to cycling.

We are here to share with our community the wonderful experience of cycling. Our emphasis is on service and quality products like many other great shops in the area, but with the Concept Cyclery difference, an environment that is decidedly different.

One example of this is our splitting the store into “experience areas”. We were one of the first in the country to pioneer this approach. Each one of these areas is designed to help our clients make better informed decisions on the most appropriate bike for their desired experience.

Each experience area has a representative example of the type of bikes we offer. We keep the bulk of our inventory out of sight or in our warehouse. This is done to minimize the overwhelming feeling that can come from hundreds of bikes of all shapes and sizes being stacked in the store inches from each other.

Our staff is continuously trained in an effort to insure our clients get the right equipment to make the most of this wonderful sport. That is why we encourage you to experience our test fleet first hand to help narrow your choice.

The emphasis of our staff training is on maximizing the enjoyment of each client's personalized needs. That is why we are called “Experience Consultants”.

We also have one of the largest selections of apparel and accessories in the entire Bay Area. The right choices make all the difference in your level of enjoyment.

One of the most important pieces of the comfort puzzle is the proper fit to your bike. We have highly trained staff able to offer a “pro level” fit for our customers. We have multiple employees trained in the latest methods of fit including the highly advanced Body Geometry 3D F.I.T. course offered by Specialized as well as every other major fit academy.

We have also been very selective about the products we offer. If we carry it in our store, it is because our staff believes in that product. We have tried and tested it and are confident it brings quality and value to our clients.  Our vendors are second to none in the industry.

The main bike shop is a 5500+ square foot space, the fit center is 500+ square feet and the adjoining coffee shop is 2700+ square feet. The coffee shop serves fresh roasted coffee, herbal teas, nutritional drinks and deli sandwiches, just to name a few. Come relax on the patio under our 100 year old oak tree with a cup of your favorite beverage.

It is the ultimate place to start a ride from. What could be better than a cup of your favorite pre-ride beverage and any last minute biking needs all in one place.

Concept Tri Club

The club offers Ironman training & coaching programs, beginner training & coaching programs, bike maintenance courses, swim programs, bike coaching, run coaching, surf entry clinics and more. The club also offers access to professional trainers and multi-sport clinics for athletes of all levels.

In addtion, the club offers a monthly email newsletter, uniforms & apparel, club e-mail groups, club web page, classified ads, bike and run routes, triathlon links, training tips, raffles, race expos, and much, much more.