Concept Cyclery

Partnership with the Challenged Athletes Foundation

Concept Cyclery is proud to announce a new partnership with the Challenged Athletes Foundation. The relationship began with the introduction to a very special person by the name of Rudy Garcia-Tolson.

Concept's President Bruce Hollibaugh met Rudy when he came up from San Diego to be fit in the ConceptFit Performance Studio. Mr. Hollibaugh said "I first met Rudy during his fit session with us and it took all of 60 seconds to be inspired by him. I can't explain it, but I knew right then and there that something more than a bike fit was going to come out of this experience. Rudy and I talked a little about the Challenged Athlete Foundation, so I did some research and knew I had to get involved in the very important work this group is doing. I reached out to Virginia Tinley the Executive Director of CAF and could not have been more impressed with her dedication and professionalism. I am very excited about what we can accomplish together in the future".

Concept is also announcing their new Million Dollar Challenge training program. Working with some of the most talented coaches in the entire cycling industry, we have structured a complete training program that will get you ready for the ride of your life. The program can literally take you from a beginner, or anything in-between, to a cyclist competent in all the necessary disciplines to have a great time on the Challenge tour.

If you are an executive that is interested in getting involved, but might be concerned about the time and effort commitment, relax, we have worked it all out for you. The founder of Concept Cyclery is a Silicon Valley executive himself, so he knows how demanding a career can be. The program is very realistic and is completely custom designed for each executive to fit into their time slots available.

We start with a Concept Progressive Fit in our performance studio. This fit is designed to progressively take you from a position of maximum comfort using every trick in our book(including super comfy saddles), to a tuned endurance athlete ready to put on the miles.

A Brief History of CAF

Established in 1997, the Challenged Athletes Foundation (CAF) is a unique organization that recognizes the athletic greatness inherent in all people with physical challenges and supports their athletic endeavors by providing grants for training, competition and equipment needs.

Grants are awarded for a wide range of physical challenges, across the entire spectrum of sport. CAF does not discriminate by age, disability, sport or level of ability. The hundreds of athletes assisted by CAF range from world class athletes competing on an international level to those who are recently disabled and are intent on becoming more active.

Grants are distributed once a year, with applications being accepted from September 1st to December 1st each year.

About The Qualcomm Million Dollar Challenge

Date: October 15-21, 2011
Location: San Francisco - San Diego

Dodge Million Dollar Challenge (MDC) is an unforgettable seven-day, 620-mile journey down the breathtaking California coastline from San Francisco to San Diego.

Entry is limited to 100 cyclists who each raise $10,000 for CAF and in return enjoy a fully supported ride including van support, mechanics and route guides. Also included are hotel accommodations for seven nights, daily breakfast, lunch and dinner, massage, cycling apparel and more. The stops along the route include Santa Cruz, Big Sur, Pismo Beach, Santa Barbara, Santa Monica and Dana Point... some of California’s most picturesque towns!

Event Features

MDC combines world class service from a team of ride support professionals with first-class accommodations, fabulous meals and amenities.
Participation includes a comprehensive 20-week training program, including group rides in select cities such as San Diego, Chicago and New York.
Each rider will be outfitted daily with MDC and CAF-branded cycling apparel including team jerseys, a jacket and accessories.
The challenge and reward continues upon arrival in San Diego with tickets to the Celebration of Abilities dinner and the opportunity to ride a final bike stage at CAF's San Diego Triathlon Challenge (SDTC) in La Jolla, CA.
One-of-a-kind Incentives for top MDC fundraiser